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The birth of the group

The project and realization of the hospitality structures, now under the Blam brand, stem from the strong motivation and commitment of Dr. Alice Leonardi.

During her studies in Marketing and Corporate Communication at the University of Rome La Sapienza, the owner started a vacation rental activity in a non-entrepreneurial form, managing 2 rooms in a property in the center of Rome.

Realizing the positive progress in the first 6 months of this venture, she decided to continue investing in this sector by taking over another property with three rooms and a studio.

The satisfaction and gratification, especially from the customers, were so numerous and motivating during the 3 years of managing the vacation rentals that in October/November 2013, the ownership decided to start this activity as an entrepreneurial endeavor by transforming into a sole proprietorship. This was done to expand the offerings and make them increasingly competitive in the market.

In the same year, the ownership took over two more properties for guesthouse use, where construction work was carried out, furniture and various equipment were purchased to set up the two properties, all of which were done using their own resources.

In February 2014, the activity began in the two new structures, each consisting of 5 rooms.

In 2015, one of the guesthouses was sold.

In 2016, Dr. Mario Bianchi joined the company as a partner.

In the same year, management was taken over for the 16-room Hotel Infinito.

In November 2021, Hotel Parker and Hotel Espana were also taken over.

Currently, the properties are located in the center of Rome, specifically: Blam Apartament - Piazza S. Maria Maggiore 12 - Guesthouse (5 rooms) Hotel Infinito - Via Ettore Perrone 1 - 3-star hotel (16 rooms) Hotel Parker - Via Giovanni Giolitti 431 - 3-star hotel (29 rooms) Hotel Espana - Via Luigi Luzzatti 21 - 3-star hotel (17 rooms)

The strength and determination of the management can be summarized in one phrase: Nothing is impossible! - Exceeding our guests' expectations - Improving the service - Increasing profitability. The objective we strive for is to "Be the leading hotel."

Our commitment is to always provide the customer with the expected product and service, and if possible, even more. Our goal can only be achieved if we all work well together, in harmony. Part of our work is to optimize costs, reduce waste, and keep an eye on the competition.

We must have the courage to make mistakes because only those who take action, who work, make mistakes. People who don't dare, who don't take risks, never make mistakes.

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